Google Maps Mobile App Redesign
Date
2022
Duration
10 weeks
Role
Product design Research
Team
Solo Product Designer
Industry
Travel & Tourism
The challenge
Google Maps is an essential tool for millions of users worldwide, yet its user interface and information hierarchy present opportunities for improvement. My focus in this case study is the “Navigation” feature, aiming to answer the question: How might we navigate the world faster and easier with Google Maps?
Our solution
By analyzing the current UI and information hierarchy, I identified pain points and proposed a new design to streamline the navigation experience, making it more intuitive and efficient for users.
Google Maps Mobile App Redesign
Date
2022
Duration
10 weeks
Role
Product design Research
Team
Solo Product Designer
Industry
Travel & Tourism
The challenge
Google Maps is an essential tool for millions of users worldwide, yet its user interface and information hierarchy present opportunities for improvement. My focus in this case study is the “Navigation” feature, aiming to answer the question: How might we navigate the world faster and easier with Google Maps?
Our solution
By analyzing the current UI and information hierarchy, I identified pain points and proposed a new design to streamline the navigation experience, making it more intuitive and efficient for users.
Google Maps Mobile App Redesign
Date
2022
Duration
10 weeks
Role
Product design Research
Team
Solo Product Designer
Industry
Travel & Tourism
The challenge
Google Maps is an essential tool for millions of users worldwide, yet its user interface and information hierarchy present opportunities for improvement. My focus in this case study is the “Navigation” feature, aiming to answer the question: How might we navigate the world faster and easier with Google Maps?
Our solution
By analyzing the current UI and information hierarchy, I identified pain points and proposed a new design to streamline the navigation experience, making it more intuitive and efficient for users.
Google Maps Mobile App Redesign
Date
2022
Duration
10 weeks
Role
Product design Research
Team
Solo Product Designer
Industry
Travel & Tourism
The challenge
Google Maps is an essential tool for millions of users worldwide, yet its user interface and information hierarchy present opportunities for improvement. My focus in this case study is the “Navigation” feature, aiming to answer the question: How might we navigate the world faster and easier with Google Maps?
Our solution
By analyzing the current UI and information hierarchy, I identified pain points and proposed a new design to streamline the navigation experience, making it more intuitive and efficient for users.
The Vision
"Redesign Google Maps to provide users with a seamless and intuitive navigation experience. By simplifying the interface and enhancing the information hierarchy, we aim to make navigating the world faster, easier, and more efficient for travellers."
The Vision
"Redesign Google Maps to provide users with a seamless and intuitive navigation experience. By simplifying the interface and enhancing the information hierarchy, we aim to make navigating the world faster, easier, and more efficient for travellers."
The Vision
"Redesign Google Maps to provide users with a seamless and intuitive navigation experience. By simplifying the interface and enhancing the information hierarchy, we aim to make navigating the world faster, easier, and more efficient for travellers."
The Vision
"Redesign Google Maps to provide users with a seamless and intuitive navigation experience. By simplifying the interface and enhancing the information hierarchy, we aim to make navigating the world faster, easier, and more efficient for travellers."
The Current Journey
Looking for a Cafe to Study
User Profile
I chose visitors as the primary user for this project. A visitor refers to individuals who visit to an unfamiliar place and they use google maps for navigating and exploring the location.
I created a user profile - Join Hui as an sample to better the current journey.
International student from Hong Kong
First time visiting Savannah for exchange study
He uses Google Maps regularly for navigating the city
The Current Journey
Looking for a Cafe to Study
User Profile
I chose visitors as the primary user for this project. A visitor refers to individuals who visit to an unfamiliar place and they use google maps for navigating and exploring the location.
I created a user profile - Join Hui as an sample to better the current journey.
International student from Hong Kong
First time visiting Savannah for exchange study
He uses Google Maps regularly for navigating the city
The Current Journey
Looking for a Cafe to Study
User Profile
I chose visitors as the primary user for this project. A visitor refers to individuals who visit to an unfamiliar place and they use google maps for navigating and exploring the location.
I created a user profile - Join Hui as an sample to better the current journey.
International student from Hong Kong
First time visiting Savannah for exchange study
He uses Google Maps regularly for navigating the city
The Current Journey
Looking for a Cafe to Study
User Profile
I chose visitors as the primary user for this project. A visitor refers to individuals who visit to an unfamiliar place and they use google maps for navigating and exploring the location.
I created a user profile - Join Hui as an sample to better the current journey.
International student from Hong Kong
First time visiting Savannah for exchange study
He uses Google Maps regularly for navigating the city
Workflow Analysis
I identified 4 areas that could be improved from the entire workflow.
Workflow Analysis
I identified 4 areas that could be improved from the entire workflow.
Workflow Analysis
I identified 4 areas that could be improved from the entire workflow.
Workflow Analysis
I identified 4 areas that could be improved from the entire workflow.
Organization
The information on the home page is overwhelming and it looks disorganized.
Navigation
On the search page, it only shows the recent search information. Other things showing on the homepage are gone.
Navigation
The list view is missing the “direction button” - the short cut that directly guide the user how to go to the place.
Labelling
The “directions” button cannot tell users any useful information.
Navigation
The list view is missing the “direction button” - the short cut that directly guide the user how to go to the place.
Labelling
The “directions” button cannot tell users any useful information.
Before & After
Based on my analysis, I created a new design for the google maps home page.
Before & After
Based on my analysis, I created a new design for the google maps home page.
Before & After
Based on my analysis, I created a new design for the google maps home page.
Before & After
Based on my analysis, I created a new design for the google maps home page.
The Journey
Here is the workflow with the new design.
The Journey
Here is the workflow with the new design.
The Journey
Here is the workflow with the new design.
The Journey
Here is the workflow with the new design.
Takeaways
Takeaways
Takeaways
Takeaways
The Power of Focus on One Experience
This project taught me a valuable lesson about redesigning: it’s crucial to focus on one key experience and really dig into it. In the past, I’ve often tried to tackle multiple issues at once, even when they weren’t connected. This approach can backfire because fixing just one part might cause us to lose sight of how everything fits together. By taking a step back and looking at the entire user journey, I realized that addressing issues across different stages of the workflow is essential for improving the overall experience.
The Power of Focus on One Experience
This project taught me a valuable lesson about redesigning: it’s crucial to focus on one key experience and really dig into it. In the past, I’ve often tried to tackle multiple issues at once, even when they weren’t connected. This approach can backfire because fixing just one part might cause us to lose sight of how everything fits together. By taking a step back and looking at the entire user journey, I realized that addressing issues across different stages of the workflow is essential for improving the overall experience.
The Power of Focus on One Experience
This project taught me a valuable lesson about redesigning: it’s crucial to focus on one key experience and really dig into it. In the past, I’ve often tried to tackle multiple issues at once, even when they weren’t connected. This approach can backfire because fixing just one part might cause us to lose sight of how everything fits together. By taking a step back and looking at the entire user journey, I realized that addressing issues across different stages of the workflow is essential for improving the overall experience.
The Power of Focus on One Experience
This project taught me a valuable lesson about redesigning: it’s crucial to focus on one key experience and really dig into it. In the past, I’ve often tried to tackle multiple issues at once, even when they weren’t connected. This approach can backfire because fixing just one part might cause us to lose sight of how everything fits together. By taking a step back and looking at the entire user journey, I realized that addressing issues across different stages of the workflow is essential for improving the overall experience.
Last Update 2024-08-18
Let's craft the experience together.
jackylo.design@gmail.com
Last Update 2024-08-18
Let's craft the experience together.
jackylo.design@gmail.com
Last Update 2024-08-18
Let's craft the experience together.
jackylo.design@gmail.com
Last Update 2024-08-18
Let's craft the experience together.
jackylo.design@gmail.com