Branding

Branding

Branding

U:IN

Year

2020

Tools

Adobe Illustrator

Adobe Illustrator

Duration

4 week

Overview

U:IN is a candle store that specializes in DIY candle-making workshops and homemade candle products. As the logo designer, I was tasked with developing a branding strategy and designing a logo to launch the business.

The overall design direction aimed to create a warm, friendly, and relaxing feeling that aligned with the candle store's offerings. I focused on combining the "candle symbol" with the Chinese word for "like smoke" (如煙) to create a sense of upward movement, resembling smoke rising slowly.