Branding

Branding

Branding

The Big Fat Pea

Year

2020

Tools

Adobe Illustrator

Adobe Illustrator

Duration

1 week

Overview

The logo for "Big Fat Pea" features a cartoon pea holding a bowl and chopsticks to evoke a fun, laid-back feeling. To create the design, I researched different ways to draw a pea and decided on a chubby, loveable pea with a healthy appetite. I chose the color green to represent health and peace, and to balance the energy and passion of the logo.

Since the logo is for a home-cooking business, I wanted to create an illustration that represents both the pea and food. After sketching multiple ideas, I decided to draw multiple peas to symbolize "family" with the pea pod as a "home." I then turned the fat pea into a cooking mama holding chopsticks and a bowl, to represent the cooking aspect of the brand.