Branding

Branding

Branding

East Wood Health

Year

2020

Tools

Adobe Illustrator

Adobe Illustrator

Duration

4 week

Overview

青木堂 East Wood Health is a Chinese Acupuncture Clinic based in Hong Kong that hired me to design a logo for their brand. Being a traditional Chinese Medical business, the client had a strong preference for a font that could represent Chinese culture. After weeks of research, I decided to adopt Chinese Brush Calligraphy to create a dynamic and aesthetic font. The stroke's dynamic thickness and the curved lines give the font a living quality, making it visually appealing.

With the font design confirmed, I proceeded to create the logomark, which features a mountain and rooftop combination that represents a place that promotes health and vitality. The stamp beside the Chinese font reads "Chinese Medicine," informing people that this is a Chinese Acupuncture Clinic.