Branding

Branding

Branding

Heart to Heart

Year

2019

Tools

Adobe Illustrator

Adobe Illustrator

Duration

1 week

Overview

Heart to Heart (心照) is a mental health advocacy group founded by a group of Hong Kong students. I was honored to be part of this meaningful project as the designer tasked with redesigning their logo.

As it was my first time designing a logo with a Chinese character, creating the logotype proved to be the most challenging aspect of the project. During the ideation phase, I spent a considerable amount of time experimenting with different typography designs and learning about Chinese typography, including the structure of different Chinese characters.

Given the tight timeline for this project, I had to manage my time efficiently to ensure that I could deliver high-quality work while working under pressure. Despite these constraints, I found the experience to be both enjoyable and educational, and I look forward to applying what I learned to future projects.